ABNT Ecolabel is a “ecolabelling” Program that is a voluntary method of environmental performance certification and labelling for products and services that is practiced around the world.
It is an important mechanism for implementation of environmental policies aimed at consumers, helping them to choose products less harmful to the environment. It is also a marketing tool for organizations that invest in this area and want to offer differentiated products in the market.
The award of the Eco-label (Green Label) is similar to an award, because the criteria are developed with the aim of environmental excellence for the promotion and improvement of products and processes to meet consumer preferences.
In contrast to "green" symbols or claim statements developed by manufacturers and service providers, an ecolabel is awarded by an impartial third-party in relation to certain products or services that are independently determined to meet multiple environmental leadership criteria previously defined.
BENEFITS
- The consumer market is increasingly concerned about purchasing products produced in an environmentally correct way;
- Assures the market that your company is concerned about future generations;
- The ABNT Ecolabel is a guarantee that the product / service of the company causes less environmental impact than its similar product that has not the label;
- Preservation of the environment;
- Reduction of waste (recycling);
- Increased revenue (sale of scrap for recycling);
- Visibility of the company in the market;
- Differentiation in the market;
- Increased exportation opportunities.